interlinkONE, Inc. has announced the release of several new enhancements to its QR Code management software product, QReate and Track. These features include QR Code location tracking and reporting, an image upload utility for placing a logo in the middle of a QR Code, and additional file formats & sizes for downloading QR Codes.

“Over the past few months, our team has worked very closely with customers to find out exactly what they needed to offer more robust QR Code services to their clients,” says interlinkONE’s CMO Jason Pinto. “With the release of these new features, primarily the Location Tracking and Reporting enhancement, our customers will be able to provide a great deal of valuable data and insight to the people that they produce QR Codes for.”

These features are now available to all registered users of the QReate & Track application. For more information on how to register for and use these features, visit www.QReateAndTrack.com.

According to the company, here is how these features work:

• QR Code Location Tracking and Reporting: Registered users now have the option to track the location of the QR Codes that they create. If this option is turned on, a map is added to the reporting dashboards. Pins are displayed throughout the map to indicate where QR Code scans are occurring in real-time.

• QR Code Image/Logo Upload and Insertion: To help customers that want a simple way to insert a logo within their QR Codes, an “Overlay Image” option has been added to the QR Code generation process. The QReate & Track application will automatically re-size the image that the user uploads and properly insert it into the middle of the QR Code.

• QR Code File Format and Size Options: Users now have many options available to them when they need to download the QR Codes that they’ve generated. Options include PNG, JPG, BMP, and EPS, along with a range of sizes.

Speaking on the topic of whether companies should care about QR Codes, or if they should be focusing on other technologies, interlinkONE’s CEO John Foley, Jr. says: “There is no doubt in my mind that QR Codes are still one of the most effective ways to make print interactive. Major brands are launching solutions that include QR Codes on a daily basis. Thus, the opportunities for service providers to increase their revenue and the value they provide to customers by offering integrated solutions that include QR Codes are still there… and they are growing.”